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Your Innovation, Simplified and Amplified
With deeps roots in business development and marketing, our expertise lies in objectively evaluating and strenghtening the quality of your commercial value proposition, and then developing and implementing market engagement activties that secure the funding, investors, partners, and clients needed to test, demonstrate, launch, and scale up your game changing CleanTech product/service.
The CleanTech Scale-Up Challenge
Storytelling
Content
Your technology is potentially game changing but are the benefits clearly understood by investors, partners, and customers?
You're producing lots of content but how strongly is it resonating with your target stakeholders?
Digital Channels
You're using social media but how effectively is it working for you in generating new leads and opportunties?
Branding
In a crowded market, how do you build a brand identity that doesn't get lost in the noise?
Who we work with
The seeds of innovation that grow into future CleanTech products are planted inside academic, public, and private sector organizations. They share the challenge of building awareness and engagement with their innovation(s) among future partners and customers in an increasingly attention poor world. That’s where we come in.
CleanTech Start-Ups
Research & Innovation Centres
Universities
You're proud of the Cleantech product you've worked day and night over many years to develop, you know who your target customers are but do they all know who you are, what makes you unique, and why they should invest in and buy from you?
You're in the business of supporting CleanTech businesses to accelerate their product and market readiness. You've got strong value propositions but are they consistently connecting with your target audiences?
You've got a solid track record of industrial collaborations, your researchers are making breakthroughs related to CleanTech but is their knowledge and expertise easily accessible, transferable, and employable by industry?
Our Service Proposition
We employ a simple 3-step process to help our clients build and communicate compelling stories that attract new investors and resources.
Evaluate
1
We conduct a comprehensive evaluation of your your commercial value proposition and the markets and stakeholders its targeted at,
identifying strength of alignment, and opportunities for improvement.
2
Engage
We've strenghtened your value proposition but it needs to be impactfully communicated digitally and in-person. By employing our content development expertise, we'll curate the words and images that are the foundation of the bids, proposals and campaigns needed to engage and persuade stakeholders in your target market.
3
Embed
Through feedback from stakeholder engagement activities, we'll help to embed high performance communication systems and processes, ensuring that as your product/service and business matures, your value proposition continues to stand out from the crowd.
Why work with us?
1
We specialise in CleanTech
Our business revolves around CleanTech because it's where we can create the most impact based on the depth of knowledge and experience we've accumulated supporting innovative brands in the e-mobility, built environment, and renewables sectors
2
We're B2B Marketing Professionals
We've got decades of experience under our belt. We cut our teeth in B2B Marketing long before social media landed. While we embrace the latest marketing tech, we're street savvy and can separate hype from substance.
3
We're Lean & Agile
Successful marketing in the 2020's demands these ways of working. With the rapid growth of the CleanTech sector, and so many brands competing for attention, our clients expect high levels of efficiency and responsiveness.
4
We're Community Driven
Making a successful transition to a cleaner planet free of harmful emissions is a herculean task and can only be achieved through the development of strong communities. Our culture is driven by this necessity. We actively work to create and support community groups that align with our values.
Testimonials
Arun Gopinath
Co-Founder, Vahanomy
"Alex’s support in helping us accelerate the development of our EV Charging Location Intelligence platform was crucial in getting our MVP off the ground. His help in identifying and developing research collaborations with academia, industry and government bodies has been invaluable".
Chris Coman
Director, Green Flow Energy
"Where others have failed, Alex Reid was able to unlock the R&D challenges facing my business and find an academic research partner willing to understand and study the benefits of our mobility technology while also identifying a funding source to cover the cost of the research".
Tom Anderson
CEO, Evolve Metals
"The support provided by Alex Reid is one of the key reasons we have remained in Scotland and indeed why our company is thriving
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